How Much Does a Website Cost for a Small Business?
The honest answer: a small business website can cost anywhere from almost nothing to tens of thousands of dollars. For most solopreneurs and one-person companies, the realistic range is $0 to $5,000 upfront, plus $50 to $500 per year to keep it running.
The price depends mostly on one decision: do you build it yourself, hire a freelancer, or hire an agency? This guide breaks down each path, the ongoing costs people forget, and what you actually need to spend versus what you can skip.
The three ways to get a website (and what each costs)
Almost every small business website falls into one of three buckets. Here is the realistic 2026 cost for a simple business website of roughly five pages.
Option
Upfront
Per year
DIY website builder
$0 – $200
$150 – $400
Freelancer
$500 – $5,000
$150 – $500
Agency
$5,000 – $30,000+
$1,000 – $10,000+
Custom development
$10,000 – $100,000+
$2,000 – $20,000+
Ranges are typical 2026 estimates for a small service business website. Ecommerce and custom features push costs higher.
Option 1: DIY website builder ($0–$400/year)
Platforms like Wix, Squarespace, and WordPress.com let you build a website yourself with no code. This is the cheapest path and the right choice for most solopreneurs launching a first site.
Builder plan: roughly $100–$400 per year
Custom domain: $10–$20 per year (often free the first year)
Your time: the real cost, around 15 to 40 hours
You trade money for time. If you are comfortable following steps and writing your own copy, a DIY site can look professional for a few hundred dollars a year.
Option 2: Freelancer ($500–$5,000)
A freelance web designer or developer builds the site for you. Cost depends on experience, location, and scope. A simple brochure site sits at the lower end; custom design, copywriting, and ecommerce push it higher.
This is a good middle path when you want a custom result but do not want to build it yourself. Be clear about what is included: design only, or also copy, SEO setup, and training to update it later.
Option 3: Agency ($5,000+)
An agency brings strategy, design, copywriting, and often ongoing support. It is the most expensive option and usually worth it only when the website is central to revenue and you need more than a freelancer can offer.
Most one-person companies do not need an agency for a first website. It becomes relevant once the site is a serious lead or sales engine.
The ongoing costs people forget
The build price is only part of the story. Plan for these recurring costs:
Domain name: $10–$20 per year
Hosting or builder plan: $100–$400 per year
Business email: $0–$80 per year
Premium plugins, apps, or themes: optional, varies
Maintenance or updates: DIY is free; freelancers and agencies charge
What actually drives the price up
Two websites with the same page count can cost very differently. The main cost drivers are:
Custom design versus a template
Ecommerce or booking systems
Number of pages and amount of content
Professional copywriting
SEO and analytics setup
Integrations (CRM, email, payments)
Ongoing maintenance and support
What a solopreneur should actually spend
For a first website, most solopreneurs can launch something credible for under $500 using a website builder and a custom domain. The bigger investment is your time, not the platform: the hours you spend getting your positioning, offer, and copy right.
Spend money on the platform only after you are clear on what the site needs to say and who it is for. A cheap site with a sharp message beats an expensive site with a vague one.
Rule of thumb: Budget your money for the domain and a solid builder plan, and budget your time for positioning and copy. That ratio is where small business websites succeed or fail.
Mustard Seed Solutions helps solopreneurs and one-person companies plan practical websites with clear positioning and SEO-friendly content, so you spend on the right things instead of everything.
