In plain English
A superset of AEO and GEO focused on how your brand appears across every LLM-powered surface — assistants, code copilots, customer-support bots, search features.
Why it matters now
LLMs are now embedded in Slack, Notion, Office, Salesforce. Your buyer's day runs on 20+ LLM surfaces. Being present in the model's knowledge is table-stakes.
How it shows up in practice
- 01
Ensure canonical descriptions of your company exist in Wikipedia, Crunchbase, LinkedIn.
- 02
Publish machine-readable facts (schema.org, llms.txt).
- 03
Audit hallucinations quarterly and submit corrections.
Related terms
From vocabulary to strategy
Need LLMO to actually move pipeline in a new market?
We advise technology companies on applying these ideas to cross-border go-to-market — especially between China and Europe.
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