Small Business Website & AI Search Statistics (2026)

of US small businesses had a website in 2025, up from 64% in 2018.

small businesses still report having no website at all.

given for not having a website: the business feels too small, reliance on social media, and concerns about cost.

is all it takes for visitors to form a first impression of a website's design.

of first impressions of a website are design-related.

of users judge a company's credibility based on its website design.

of global web traffic comes from mobile devices.

mobile users say they have abandoned a website because it was too slow.

drop in conversions can follow a single second of extra load time.

is the average website conversion rate (form, call, or sale) across fourteen major sectors.

of consumers 'always' or 'regularly' read online reviews for local businesses; just 3% never do.

of consumers use Google to read reviews of local businesses.

of consumers use three or more review sites before deciding on a local business.

monthly users now see Google's AI Overviews across 200 countries.

of all Google queries showed an AI Overview by late 2025, after peaking near 25% mid-year.

weekly users now use ChatGPT, a growing source of buyer answers.

of US Google searches end without a click, a share AI summaries push higher.

of the sources ChatGPT cites are business and service websites, so being citable matters.